Introduction
This document sets out the privacy policy of Locate Digital (ABN 26 531 883 132) (referred to in this privacy policy as ‘we’, ‘us’, or ‘our’).
We take our privacy obligations seriously and we’ve created this privacy policy to explain how we collect, store, maintain, use and disclose personal information through our website, www.locatedigital.io, and in providing our digital marketing services.
We are committed to preventing serious invasions of privacy and ensuring the protection of your personal information, so you can contact us using the details below if you have any questions or concerns.
By providing personal information to us, you consent to our storage, maintenance, use and disclosing of personal information in accordance with this privacy policy
We may change this privacy policy from time to time by posting an updated copy on our website and we encourage you to check our website regularly to ensure that you are aware of our most current privacy policy.
Types of personal information we collect
The personal information we collect may include the following:
- (a)name;
- (b)mailing or street address;
- (c)email address;
- (d)social media and marketing account details, including access details provided to manage clients’ accounts;
- (e)telephone number and other contact details;
- (f)billing, credit card or other payment information;
- (g)information about your business, including your role and service requirements;
- (h)personal information provided in enquiries and correspondence;
- (i)your device identifiers and type, IP address, approximate location, page view statistics, advertising interactions and website usage information;
- (j)personal information about clients’ customers, subscribers or prospective customers provided to us or collected through campaigns we manage; and
- (k)other personal information you provide to us via our website, online presence or communications in connection with our services.
How we collect personal information
We may collect personal information either directly from you, or from third parties, including where you:
- (a)contact us through our website;
- (b)receive services from us;
- (c)submit an enquiry, sign-up or advertising lead form;
- (d)communicate with us in person or via email, telephone, SMS, social applications (such as LinkedIn or Facebook) or otherwise; and
- (e)interact with our website, social applications, services, content and advertising.
For example, our clients may give us access to customer or subscriber information, or we may collect enquiry details through campaigns we manage for them.
We may also collect personal information from you when you use or access our website or our social media pages. This may be done through use of web analytics tools, ‘cookies’ or other similar tracking technologies that allow us to track and analyse your website usage. Cookies are small files that store information on your computer, mobile phone or other device and enable and allow the creator of the cookie to identify when you visit different websites. If you do not wish information to be stored as a cookie, you can disable cookies in your web browser
We use Google Analytics, Meta Pixel and remarketing tools to measure website and campaign performance and show relevant advertising, including on other websites and social media. These tools may disclose device, browsing and advertising interaction data to Google and Meta, which may combine it with other information they hold. You can manage personalised advertising through the providers’ advertising settings. Further information is available in Google’s privacy policy and Meta’s privacy policy.
Use of your personal information
We collect and use personal information for the following purposes:
- (a)to provide digital marketing services, including paid advertising, search engine optimisation (SEO), email marketing and reporting;
- (b)to provide campaign enquiries, leads and reports to you for whom we manage the relevant campaign;
- (c)for record keeping, managing client accounts, billing, processing payments and other administrative purposes;
- (d)to provide information about you to our contractors, employees, consultants, agents or other third parties for the purpose of providing goods or services to you;
- (e)to improve and optimise our service offering and customer experience;
- (f)to comply with our legal obligations, resolve disputes or enforce our agreements with third parties;
- (g)to send you marketing and promotional messages and other information that may be of interest to you and for the purpose of direct marketing (in accordance with the Spam Act). In this regard, we may use email, SMS, social media or mail to send you direct marketing communications. You can opt out of receiving marketing materials from us by using the opt-out facility provided (e.g. an unsubscribe link); and
- (h)to send you administrative messages, reminders, notices, updates, security alerts, and other information requested by you.
We may disclose your personal information to cloud-providers, contractors and other third parties located inside or outside of Australia. If we do so, we will take reasonable steps to ensure that any overseas recipient has similar legal safeguards and deals with such personal information in a manner consistent with how we deal with it
Security
We take reasonable steps to ensure your personal information is secure and protected from misuse or unauthorised access. Our information technology systems are password protected, and we use a range of administrative and technical measures to protect these systems including encryption and two-factor authentication. However, we cannot guarantee the security of your personal information.
We retain personal information for as long as it is needed for the purposes described in this policy or to meet legal requirements. When it is no longer needed, we take reasonable steps to destroy or de-identify it, unless we are required by law or a court or tribunal order to retain it.
Links
Our website may contain links to other websites. Those links are provided for convenience and may not remain current or be maintained. We are not responsible for the privacy practices of those linked websites and we suggest you review the privacy policies of those websites before using them.
Requesting access or correcting your personal information
If you wish to request access to the personal information we hold about you, please contact us using the contact details set out below including your name and contact details. We may need to verify your identity before providing you with your personal information. In some cases, we may be unable to provide you with access to all your personal information and where this occurs, we will explain why. We will deal with all requests for access to personal information within a reasonable timeframe.
If you think that any personal information we hold about you is inaccurate, please contact us using the contact details set out below and we will take reasonable steps to ensure that it is corrected.
Complaints
If you wish to complain about how we handle your personal information or believe your privacy has been seriously invaded, please contact us using the details provided below with your name and contact details. We will investigate your complaint promptly and respond within a reasonable timeframe.
Contact us
For further information about our privacy policy or practices, or to access or correct your personal information, or make a complaint, please contact us using the details set out below: